2016 - 2020
Director Marketing & Business Strategy
Responsible for helping clients visualize and translate their brand and go to market strategies.
2016 - 2019
Established the region's first online portal and advocacy platform in the retail of E-Cig products and promotion of Harm Reduction solutions.
2014 - 2016
Vice President Marketing
Western Union FSI
Led the marketing and brand function across 133 markets covering Middle East, Africa, Central Europe, Asia and Asia Pacific.