about me

Tri-lingual Bahraini tech-savvy leader with over 20 years international and regional experience gained across startups, SMEs and fortune500 companies. Tactical and resourceful with a purpose-led vision, solid business acumen and entrepreneurial spirit. Passionate about building and leading “lean and responsive” teams empowered to drive growth and customer engagement across critical touchpoints. Recognized for innovation, surgical execution and creative depth, delivering to organizations the narrative to translate today’s challenges into opportunities and navigate tomorrow’s dynamic consumer landscape. A core influencer both in and out of the workplace that bridges the cultural divide, owns the momentum and champions the elements of change.

"marketing is not about gushing out ads! It's precisely thinking like this that makes CEOs lose their company's brand appeal and ultimately - the customer."

Marc Aubry - IAA Conference Dubai, UAE

typical thought pattern

Discuss

Discuss

Idea

Idea

Design

Design

Develop

Develop

Test

Test

Launch

Launch

"a good marketer will make customers buy what the need....a brilliant marketer will make customers buy what they want. needs and wants are two separate things"

Marc Aubry - Western Union Agent Conference

I help organizations define and implement their go to market strategies – pure and simple. Throughout my career, I’v been tasked alongside marketing with a variety of operational and financial responsibilities focusing on delivering creativity, differentiation and ultimately revenue. My economics background further ads value through a deeper understanding of how socio-economic factors impact business planning and decisions. Defining the base prerequisites and establishing a cohesive link between what the challenges are and what needs to be done to navigate them. 

Proud to have worked with

Supporting my marketing and business acumen, is a creative mindset that embraces the digital world. With over 25 years experience in graphics design, web hosting, CMS and social media – I not only bring to the table the functional aspects of a role, but also the hands-on. This allows me to easily understand and associate with agencies, vendors and the consumer through a finished product. Easily charting and managing process flows, designing the customer life journey and devising the ways and means to acquire and retain them.