©2020 Marc K Aubry

Head of Marketing | Strategy | Digital

I AM Marc Khaled Aubry

why you need me...

I help
companies succeed in tomorrow's new world economy!

  • Led over 60 employees across 133 countries
  • US$80M+ Budget management
  • Managed and grown a global brand with over 170 years of heritage
  • Orchestrated tactical campaigns generating +$4M incremental revenue
  • Launched the first GCC E-Cigs ecommerce site delivering ROI of 53%

I am a visionary and analytical multilingual executive with an accomplished record spanning over 20 years within Financial Services, Retail, Online and Consulting. Having led a talent base of over 60 employees across 133 countries, I am recognized for energizing brands and delivering organizational optimization across various business sectors and consumer segments. I also dig deep within a problem area to ask the difficult questions and deliver much needed cost-value initiatives. Tactical and resourceful, I am a core influencer that bridges the cultural divide, owns the momentum and champions the elements of change and positive governance.

With an eye for detail and a pulse on what moves the consumer, I bring to the table a seasoned, well rounded executive who assumes responsibility and does not shy away from challenges.

“a good marketer will make customers buy what the need….a brilliant marketer will make customers buy what they want.”

Marc Aubry – Western Union Agent Conference

Marketing & Branding
100%
Digital Transformation Strategy
100%
Optimization & Cost Analysis
100%
Operations & Value Chain Management
100%
Business Strategy & Tactical Consulting
100%
Chief of Staff
100%
Product Development
100%

walking the talk...

Delivering
over 20 years of experience & expertise

What I bring to the table for any organization, is a healthy mix of theory and real life application. There is no substitute for someone who has gained life experience and knowledge by rolling up his sleeves and getting his hands dirty! From working as a waiter to a courier boy and leading to where I am today – life has just rubbed me the right way!

INDUSTRY EXPOSURE:

  • Digital Payments & FinTech
  • Retail & FMCG
  • Management Consulting
  • Oil & Gas
  • Insurance

“today we throw “digital” like it’s the next major discovery of the century. Digital is not an app. It’s not an e-commerce site. Digital is a mindset. It’s a strategy that demands courage, conviction and the understanding of the customer journey. “

Marc Aubry – Making Sense of Tomorrow’s Economy. Zoom Telecast May 2020

Thought Leadership & Stakeholder Management
100%
Team Management
100%
Budgeting and P&L Management
100%
Communications & Corporate Diplomacy
100%
Analytics & Customer Lifecycle Management
100%
Strategy Development
100%
EMPLOYMENT
Director Marketing & Business Strategy

Rank Capital - Dubai, U.A.E.

2016 - 2020

Rank is a brand and concept strategy agency that is part of the family business providing marketing and business guidance in the entertainment and restoration sector with engagements in UAE, France and Bahrain. It has expanded since the early 1990s to include other business interests including managing real estate assets, business domiciliation and formation services and publishing. In 2016, the company expanded into the UAE.

Founder

VG Gulf - Manama, Bahrain

2016 - 2019

Establishment of the region's first ecommerce, advocacy and social platform in electronic cigarettes with YoY revenue growth in excess of 76%. For more information, please visit www.vapegasim.com and advocacy and education is www.instagram.com/vapegasim_official. Homegrown and organically influenced.

Vice President Marketing

Western Union - Dubai, U.A.E.

2013 - 2016

Led Western Union's marketing department across Middle East, Africa, Eastern Europe, CIS, Asia and the Pacific covering 133 countries and a team of 62 marketers across 6 regional offices. Was responsible for the delivery of go to market plans across the retail, agent network and digital platforms, driving segment revenues, shareholder value and growing market share.

EDUCATION & SKILLS
Executive MBA

Boston Business School, Vienna, Austria

2007 - 2008

Executive MBA sponsored by Western Union in Business Management

BSc Economics

Richmond University, London, UK

1990 - 1994

Core studies in Economics, policy and International trade

Technical Skill Sets

IT & Creative

--

Proficiency in: - MS Office - HTML Coding - White Canvas Design Process - Wordpress - WIX Expert - Digital Project Management - UX Design & Flow Control - Adobe Suite

Digital & Online

Marketing & Transformation

--

- Digital Transformation - Social Media Marketing - Data Analysis - Online Branding

One of the most influential senior executives I have worked with. A winning asset to any organization!

15
Years experience
launching small business
ventures focusing on
delivering value

Get In Touch

If you would like to receive a copy of my executive resume or would like to discuss a potential senior role, please contact by phone or via the email form below

P.O.Box 926926, Dubai UAE   Tel: (+971)55-2130321    Email: maaubry@msn.com