Head of Marketing | Strategy | Digital
why you need me...
I am a visionary and analytical multilingual executive with an accomplished record spanning over 20 years within Financial Services, Retail, Online and Consulting. Having led a talent base of over 60 employees across 133 countries, I am recognized for energizing brands and delivering organizational optimization across various business sectors and consumer segments. I also dig deep within a problem area to ask the difficult questions and deliver much needed cost-value initiatives. Tactical and resourceful, I am a core influencer that bridges the cultural divide, owns the momentum and champions the elements of change and positive governance.
With an eye for detail and a pulse on what moves the consumer, I bring to the table a seasoned, well rounded executive who assumes responsibility and does not shy away from challenges.
“a good marketer will make customers buy what the need….a brilliant marketer will make customers buy what they want.”
Marc Aubry – Western Union Agent Conference
walking the talk...
What I bring to the table for any organization, is a healthy mix of theory and real life application. There is no substitute for someone who has gained life experience and knowledge by rolling up his sleeves and getting his hands dirty! From working as a waiter to a courier boy and leading to where I am today – life has just rubbed me the right way!
“today we throw “digital” like it’s the next major discovery of the century. Digital is not an app. It’s not an e-commerce site. Digital is a mindset. It’s a strategy that demands courage, conviction and the understanding of the customer journey. “
Marc Aubry – Making Sense of Tomorrow’s Economy. Zoom Telecast May 2020
Rank Capital - Dubai, U.A.E.
2016 - 2020
Rank is a brand and concept strategy agency that is part of the family business providing marketing and business guidance in the entertainment and restoration sector with engagements in UAE, France and Bahrain. It has expanded since the early 1990s to include other business interests including managing real estate assets, business domiciliation and formation services and publishing. In 2016, the company expanded into the UAE.
VG Gulf - Manama, Bahrain
2016 - 2019
Establishment of the region's first ecommerce, advocacy and social platform in electronic cigarettes with YoY revenue growth in excess of 76%. For more information, please visit www.vapegasim.com and advocacy and education is www.instagram.com/vapegasim_official. Homegrown and organically influenced.
Western Union - Dubai, U.A.E.
2013 - 2016
Led Western Union's marketing department across Middle East, Africa, Eastern Europe, CIS, Asia and the Pacific covering 133 countries and a team of 62 marketers across 6 regional offices. Was responsible for the delivery of go to market plans across the retail, agent network and digital platforms, driving segment revenues, shareholder value and growing market share.
Boston Business School, Vienna, Austria
2007 - 2008
Executive MBA sponsored by Western Union in Business Management
Richmond University, London, UK
1990 - 1994
Core studies in Economics, policy and International trade
IT & Creative
Proficiency in: - MS Office - HTML Coding - White Canvas Design Process - Wordpress - WIX Expert - Digital Project Management - UX Design & Flow Control - Adobe Suite
Marketing & Transformation
- Digital Transformation - Social Media Marketing - Data Analysis - Online Branding
Hands that always learn and develop...